Welcome to our first Motion Media Blast for 2012.
The pulse that we're getting on the video marketing, commerce and entertainment front is very positive and trending in the right direction so far this year. As businesses big and small have survived the downturn in the economy, I believe they are finally loosening their belt buckles and going ahead with the task of telling unique stories to stay ahead of their competition.
There are, of course, still various pitfalls and challenges we all face. In this issue we shine the key light on recent projects where new methods and some lower cost solutions helped us tackle big expectations. It's hardware and software that help a team of artists execute a task, but it's the talent and experience of the team that truly make the difference for a client and the relationship.
Challenge #1, we are all asked to do more with less. So we've come up with a finance model to help with the large upfront costs associated with motion media production.
Taking a page out of the Guthy-Renker infomercial model, how about taking a back-end piece of the action, in exchange for lower up front fees? This is perfect for the world of lead generation and product sales.
 | | Circa Product Videos Lift Conversions |
Challenge #2, we're now all competing against foreign vendors willing to work for pennies via platforms like Freelancer.com.
How do you navigate the new global waters where talent resides at every corner of the globe and, the cost of doing business in the U.S., whether working from an office park or home office is competing with a young gun working from an apartment in Bangladesh?
It's all about managing expectations, your creative team and communication.
As a pro in communication, emails, google docs, skyping and ftp sites are all great tools but, they still don't hold a candle to what can be accomplished in direct face to face meetings, or "sling box" frame by frame review sessions. By taking the extra time or shouldering the expense to give clients access to you and your team, you can more easily solidify long and prosperous relationships.
The motion media landscape is in an unbelievably exciting time. Opportunities do abound. But, you have to be shrewd in figuring out ways to keep costs under control, while delivering on the message that connects best with an audience. Good luck as you move forward with your initiatives and feel free to reach out to us if you need advice.
Remember, by taking your messages into the "motion media" realm, you are communicating in a way that cuts through the barriers of comprehension and instantly places you in a form of media that has transformed the world.
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Believe it or not, my FLIP always see lots of action on sets
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I look forward to speaking with you soon and, best of luck in 2012.
"If you can see it in your mind's eye, there are no limits!".
Warmly,
Bill Horneck
Executive Producer
 | | Vic Milt Finds A Frame in the O.R. at Bethesda Hospital for BFW Advertising |
DSLR's are still a hot tool, and the Motion Media marketplace is still fresh with accessories and techniques to help you maximize their potential. The big body HDX900's are still awesome to use when you can, but now and again a project comes along that just doesn't have the profit margin to justify the expense, so to the rescue comes the DSLR. You still have to know their ins and outs and, the talent of your camera operators will really determine if you end up with less content or lower quality results than you expected. Make sure you groom your team in tests and low cost trial shoots before putting them on an important gig.
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 | | Bill H. works with Shire Executive on A Special Effect Scene for Benchworks Marketing |
Benchworks Marketing of Chestertown Maryland provides a 360 degree roster of services for clients like Shire Pharmaceuticals.
Senior V.P. Melissa Johnston and Company Founder Thad Bench worked with Producer Bill Horneck on a multi-day production to help Shire internally communicate a new initiative.
Live action scenes, combined with a significant motion graphics package from 2150.TV in Miami, helped Shire emphasize to their world-wide employees the significant contributions of a team leading the company into new frontiers.
 | | Hand Held Devices played a transitional role throughout the video's storyline |
The Association of Fundraising Professionals honored its members for 2011 who contributed significantly to the betterment of their communities. Minds i was asked to provide 4 stories that highlighted individual and corporate contributions, and deliver them to a staged event held as The Breakers of Palm Beach. The event was a big success and the videos have been distributed virally via Facebook, LinkedIn, Youtube and Twitter.
 | The AFP Awards Honored companies like PNC Bank of Florida
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Levenger Product Videos were created to help website customers better understand the features and benefits of the Circa Notebook system.
Minds i worked with the Creative Department at Levenger to refine scripts, then shoot and edit ten product videos that were distributed throughout the Levenger e-commerce network.
 | | The Levenger Circa Notebook line is empowered with video |
Play Levenger Video
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About Us
Minds i offers clients and co-production partners a seasoned roster of motion media producers, directors, technical and creative staff all ready to execute a wide array of television, video, web and interactive media initiatives.
 | | Bill Horneck Directs for Benchworks Marketing and Shire Pharmaceuticals |
A Minds i project is one that is fulfilling for everyone,
while achieving or surpassing the initial vision.
It's our mantra that...
"If You Can See It In Your Mind's Eye, There Are No Limits!"
Specific equipment package you want?
We can provide it all. From Alexa and Phantom, to Canon and Go Pro. Of course we have the tried and true Panasonic and Sony top gear.
Minds i is a full service motion media company, whether you need concept development, field or studio production, and editing, graphics and audio, Minds i has been producing and distributing motion media and interactive content for more than two decades.
 | | Hyperbaric Oxygen Therapy shoot for SFL Productions' Client HVM |
Film | Video for TV & Web | 2D & 3D Motion Graphics | Sound Design | Concept to Distribution | V-Commerce Solutions
Direct: 561.704.1900 | email: billh@mindsicorp.com
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| Next Month's Video Features | |
Minds i and Dreamshop Digital worked closely on a web video tour of KSM Electonics' South Florida facilities. An array of time-lapse, fish-eye and steadicam scenes were utilized to capture the spirit of their 24/7 manufacturing and distribution operations.
 | | Minds i collaborates with Dreamshop Digital for KSM Electronics |
MatTech Inspection Services is a leader in the mattress repair and service industry. Minds i, in collaboration with SFL Productions, recently created promotional and training videos to help fuel the company's growrth. For more visit: MatTech Inspection Services
 | | New Promotional Video for MatTech |
In the reading and writing industry, Levenger is known for its unique and timeless products. Recently, Minds i was called upon to create a series of webmercials to help better demonstrate the Circa Notebook System and its components. For more visit: Levenger.com
Next time you're on Facebook, Youtube &
Linked In, check out how these platforms are now "intertwined" and what linking and posting methods people are using.
We are seeing the companies like ReachLocal and Supermedia offering a monthly package that does all of this work for you. You do have to spend the time to stay on top of them, so that your message and brand stays consistent but, the services they provide are becoming more and more important to keep you relevant in search and display on the various search engines. Our videos are also an important ingredient in the social media recipe.
 | | DP Bruno Vieira finds the frame for Life Insurance Concepts shoot |
Minds i is committed to helping non-profits like The Darrell Gwynn Foundation, The YMCA of South Palm Beach County and The Delray Beach LIbrary. We know the work that we do helps our community in ways that although are not always financially rewarding, will come back to us in helping to strengthen the foundations of the communities that we live and share.  | | The DeVos-Blum YMCA Recently Starred in a PSA |
We were honored to be counted on by our friends at the YMCA of South Palm Beach County for their annual Prayer Breakfast at the Boca Resort. Hosted by Regis Philbin, the event was packed and gave the Y a platform to raise awareness of the charitable and community based work that they do. Check out the video shot with a Sony V1U and color enhanced by Magic Bullet Looks 2.  | | The Y is for Youth Development, Healthy Living and Social Responsibility |
YMCA of South Palm Beach County Watch The "Strengthening Foundations" Video |
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